Customer Surveys, Research, & Analysis For The Construction & A/E/C Industries
Strategic Marketing Associates – a strategic marketing consultancy specializing in the construction and professional services (AEC) industries – designs and conducts customer surveys, studies, and assessments aimed at identifying customer or client satisfaction, needs, perceptions, attitudes, and insights to be used as a basis for continuous improvement.
If you’re interested in finding out what’s most important to your customers, how you stack up against the competition, and what you can do to increase sales and profitability with your customer base, we encourage your call.
Examples of Typical Customer Survey Research Themes
- Satisfaction Studies
- Needs Analysis
- Value Proposition Development
- Perception Studies
- Image Assessments
- Brand Preference & Selection Studies
- Advertising Effectiveness Studies
- Membership Surveys
- Program Evaluations
Please also review Strategic Marketing Associates’ other market research and analysis services we offer for the construction industry.