SMA Whitepapers & Articles On Our Research

Articles and Comments about Strategic Marketing Associates’ Research

Precast/Prestressed Concrete Institute Spring Newsletter
A newsletter from the PCI reviewing some of the results from SMA’s Concrete Industry Management (CIM) Demand Study

Concrete Industry Management (CIM) Letter from the Chairman
A letter to CIM National Steering Committee Board of Directors with comments on the CIM Demand Study

Teams lack equipment managers – Roads & Bridges Magazine
A publishing on the results of a personal protective equipment study

Publications & Whitepapers by Strategic Marketing Associates

Embracing Change Creates Success
An article written by Jim McKeen published in Concrete Monthly about how to plan for, embrace, and utilize change both in the organization and in the market place

Image Assessment
A whitepaper outlining the importance of a company’s image both internally and externally

SWOT Analysis
A whitepaper outlining one of may ways Strategic Marketing Associates may approach a SWOT Analysis