Market Planning, Research, & Consulting Services For The Construction Industry
Founded in 1997, Strategic Marketing Associates is a strategic marketing consultancy specializing in the construction industry.
To improve our clients’ success in the marketplace by improving their strategic focus, enhancing their knowledge base, and facilitating achievement of strategic goals.
Our Core Competence
Our ability to deliver industry specific marketing counsel, direction, and support to construction industry organizations by bundling the following skills, experiences, and relationships:
- Expertise in designing and facilitating strategic and market planning processes.
- Expertise in designing and executing applied market research within the construction industry.
- Intimate knowledge of construction industry markets, processes, materials, products, and players.
- Extensive databases of construction industry contractors, producers, manufacturers, distributors, architects, engineers, contractors, trade associations, and influencers.
- Strategic relationships with global construction information suppliers & complementary industry consultants.
Our Service Offerings
- Market Research & Analytical Services
- Market Studies
- Product Assessments & Features Evaluations
- Voice of the Customer Surveys
- Customer Satisfaction Surveys
- Member / Employee Surveys
- Image / Brand Assessment
- Advertising Effectiveness Studies
- Buying Studies
- Price Sensitivity Analysis
- Channel Assessments
- Focus Group Research
- Trade Show Market Research Services
- Consultative Services
- Strategic Planning Facilitation
- Market Planning Facilitation
- Strategic Messaging Development
- Product Naming
- Organic Search Engine Optimization
- Interim / Contract Marketing Management Services
- Merger and Acquisition Consulting Services
The Markets We Serve
- Construction Materials Manufacturers
- Construction Equipment Manufacturers
- Building Products Manufacturers and Suppliers
- Architectural and Engineering Firms
- Contracting Organizations
- Industry Trade Associations
- Trade Journal Publishers
- Trade Show Sponsors